Director of Brand Strategy & Content Marketing
Brightspeed
Karen Tarzon is the Director of Brand and Content Strategy at Brightspeed, a leading telecommunications company dedicated to enhancing connectivity across the United States. Karen is responsible for shaping Brightspeed's brand strategy and content initiatives across paid media, local marketing and owned social channels.
In her current role, Karen leads the development and execution of comprehensive brand strategies that drive brand health, customer engagement and business growth. Her expertise encompasses content development, integrated performance marketing, and fostering brand affinity.
Before joining Brightspeed, Karen served as the Director of Marketing Planning at The Aspen Group (TAG), where she was responsible for the development, implementation and optimization of all brand and promotional campaigns for the Aspen Dental brand.
Karen is passionate about leveraging customer insights to develop breakthrough content and is dedicated to finding ways to drive both brand health and business growth.
Building a Brand with Your Biggest Asset: Your Customers!
Sunday, June 1, 2025
3:40 PM - 4:30 PM CT