Building a Brand with Your Biggest Asset: Your Customers!

Sunday, June 1, 2025

3:40 PM - 4:30 PM CT

Location: Canal C

Moderator(s)

Ashley Brown (she/her/hers)

Senior Director, Field and Partner Marketing
Adtran
Timnath, Colorado, United States

Panelist(s)

Shiloh Vance (she/her/hers)

Director of Marketing
INDATEL Services
Karen Tarzon (she/her/hers)

Director of Brand Strategy & Content Marketing
Brightspeed
Amber Rodriguez

Senior Director of Growth Marketing
Surf Internet
Brighton, Colorado, United States
AB

Amy Bickel

Senior Manager of Marketing and Communications
ideatek

In today’s competitive market, a strong brand isn’t just built by your marketing team, it’s co-created with your customers. This session will explore the transformative impact of listening to your customers and integrating their feedback into your brand strategy. By putting customer needs and experiences at the center of your efforts, you can create a brand that resonates deeply, drives loyalty, and stands out in the marketplace.