Adoption Challenges: Breaking Through in Crowded Markets

Tuesday, June 3, 2025

4:30 PM - 5:00 PM CT

Location: Governor's Ballroom D

Moderator(s)

Jessica George

Head of Government & Community Affairs- East
GFiber
Charlotte, North Carolina, United States

Panelist(s)

Derek Kelly

Vice President, Market Development
Lumos
Waynesboro, Virginia, United States
Matt Krueger

Chief Marketing Officer
GoNetSpeed
Steve Decaspers

Vice President of Marketing and Revenue Management
Brightspeed
Forest Park, Illinois, United States
Brian Worthen

Chief Executive Officer
Visionary Broadband
Gillette, Wyoming, United States

Entering new markets is always a challenge, especially when some incumbent providers have been a part of the average home’s TV, phone, and data service for decades. How do you break an incumbent's hold on a market? How do you differentiate yourself in a market that may have three or more high-speed broadband options already available? What is the magic combination of bundling, value-added services, and marketing that will drive engagement and create a stickier, more loyal customer base? How can service providers create traction and drive market demand for established and new services without sacrificing margin?