Winning in New Markets: Establishing Your Brand Early

Sunday, June 1, 2025

1:40 PM - 2:30 PM CT

Location: Canal C

Moderator(s)

Kimberly Biddy (she/her/hers)

Manager of Social, Digital, and Traditional Media Brand Strategies
EPB
Chattanooga, Tennessee, United States

Panelist(s)

Bob Knight

President and CEO
Harry Marketing
Armonk, New York, United States
Ashley Gustafson

Director of Marketing
GoNetSpeed
oneonta, Alabama, United States
Tiffany Hess (she/her/hers)

Director of Marketing Operations
Metronet

Your brand (who you are as a company and what that means to your subscribers) has worked well for you so far. As you enter new markets with completely new subscriber types than your current base, what might need to change? As you go after new market segments you need to ensure that your message, language, value proposition and delivery mechanisms will work for that specific audience.