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Pre-Conference Workshops

From Service to Experience: The Economic Power of a Strong Brand

Sunday, June 1, 2025
4:40 PM - 5:25 PM CT
Location: Canal C
In a competitive broadband landscape, service providers need more than infrastructure to stand out—they need a strong brand. This panel explores how ISPs can leverage brand identity not only as a differentiator but also as a powerful driver of financial performance. By creating memorable customer experiences and positioning themselves as essential lifestyle partners rather than mere utility providers, ISPs can elevate their brand, resulting in tangible economic gains. Panelists will dive into how a robust brand can lead to higher take rates, enhanced Average Revenue Per User (ARPU) through premium upsells, and reduced churn due to improved Net Promoter Scores (NPS). Through real-world insights and case studies, we’ll discuss strategies ISPs can adopt to build brand loyalty and boost their bottom line.