Becoming an Experience Provider to Curtail the Race to Zero

Sunday, June 1, 2025

2:40 PM - 3:30 PM CT

Location: Canal C

Moderator(s)

Alzbeta Fellenbaum (she/her/hers)

Practice Leader, Service Provider - Consumer
Omdia

Panelist(s)

Pete Hoffswell

Superintendent of Broadband Services
Holland Board of Public Works
Holland, Michigan, United States
Leslie Blevins

PR & Communications Manager
BTES
Bristol, Tennessee, United States
Kim Smithers (she/her/hers)

Co-Founder and Chief Marketing Officer
IQFiber
Jacksonville, Florida, United States
James Krstolich

Community & Public Relations Manager
Ideatek
Wichita, Kansas, United States

As major players and overbuilders into your markets, competition heats up. And it gets hot when those new competitors go to market on price and speed. Competing against price and speed is a race to zero so you must turn the race around and start focusing on things that your competitor can’t: a great subscriber experience. This can be everything from interaction with your company, to the value you provide your subscribers through your life-enhancing solutions.